Shellie Kendrick, one of the creators of the Real Cancer Awareness video

Shellie Kendrick, one of the creators of the Real Cancer Awareness video

It’s that time of year again: October, aka Pinktober. The month that is now almost as well known for cancer awareness and the colour pink as it is for falling leaves, pumpkins and trick-or-treat.

There is nothing wrong with pink, and I am 100% supportive of breast cancer awareness, but there is a growing sense in the cancer world that so-called Pinkification and Pinkwashing are trivialising the disease and giving a disproportionate amount of attention to breast cancer awareness while other cancers are virtually ignored.

My latest Huffington Post blog introduces a new video aimed at real cancer awareness by cancer survivors Ashley Blair Doyle, Shellie Kendrick and Rachel Michelson. Please read it, watch it, share it and spread the word.