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HuffPost: We Are More Than Pink

Shellie Kendrick, one of the creators of the Real Cancer Awareness video

Shellie Kendrick, one of the creators of the Real Cancer Awareness video

It’s that time of year again: October, aka Pinktober. The month that is now almost as well known for cancer awareness and the colour pink as it is for falling leaves, pumpkins and trick-or-treat.

There is nothing wrong with pink, and I am 100% supportive of breast cancer awareness, but there is a growing sense in the cancer world that so-called Pinkification and Pinkwashing are trivialising the disease and giving a disproportionate amount of attention to breast cancer awareness while other cancers are virtually ignored.

My latest Huffington Post blog introduces a new video aimed at real cancer awareness by cancer survivors Ashley Blair Doyle, Shellie Kendrick and Rachel Michelson. Please read it, watch it, share it and spread the word.

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